Interview With Hypnia's CEO Samuel Galloo

Next, let's consider Hypnia's product range and take a sneak peek at what's in the pipeline.

Which product would you consider your flagship or star product, and why?

"Our flagship product is undoubtedly our Supreme Hybrid mattress, which has seen significant success across Europe - the United Kingdom is no exception.

This mattress has been recognised by several European labels for its innovation and quality.

It remains our best-selling and most recommended product by our customers. With its integrated topper and plush support, it offers comfort akin to that of a high-end mattress in a 5-star hotel at a competitive price.

You should give it a try - you have a 200-day free trial!"

How do you ensure your sleep products' quality, safety, and durability?

"We have established stringent processes for developing high-quality products with a strict focus on fine details and above industry standards.

Additionally, we are fortunate to have a nap room in our offices, where we genuinely test each of our prototypes. Our employees take power naps there when needed to validate the comfort and quality of our products.

We also collaborate with specialised laboratories to test the durability of our products using machines that simulate multiple sleep cycles over a period of more than 15 years."

Are there any upcoming products you're excited to launch in the UK and/or beyond?

"We are working on developing other mattresses to complement our current range. Hypnia understands that there is no one-size-fits-all mattress. Our customers are unique, and we strive to develop mattresses tailored to their needs and budget.

We also plan to expand the realm of sleep by offering more furniture, bedding, and sleep accessories to benefit our customers."

How do you develop new products, and what are the most essential steps in this process?

"Our focused product team works closely with the customer service department to listen not only to the market but also to our customers' genuine needs. Their feedback allows us to improve and create new products that meet and exceed their expectations.

With a comprehensive brief, we collaborate with our manufacturer on the product until we achieve a perfect prototype.

Once the product is finalised and has passed all laboratory tests for safety, durability, and comfort, we place a test order to gather initial customer feedback before launching larger-scale production.

This is how we carefully develop our ongoing product range."

How often do you update or refresh your product lineup?

"We don't adhere to a set schedule. Instead, we operate within a "test and learn" framework.

Our dedicated product team works tirelessly to create and enhance our range as needed. We continuously test new ideas and concepts, learning from the results and refining our approach accordingly.

This agile methodology allows us to stay responsive to market demands and consistently deliver products that meet our customers' needs and expectations."

How do you stay competitive amidst new sleep-related products and companies?

"We remain attentive to our customers' feedback and needs by staying vigilant and up-to-date with emerging technologies and market developments.

This proactive approach ensures that we stay ahead of the curve, continuously adapting to meet the evolving demands of our customers and the industry as a whole."

Before concluding, we dive into the future of the sleep world and Hypnia's place in it.

How do you envision the future of sleep and well-being over the next decade?

"Sleep is a fundamental need, and we spend almost a third of our lives sleeping.

With increasing stress levels and hectic lifestyles, people will continue to seek solutions to improve the quality of their sleep to promote their overall well-being.

We firmly believe that technology will play a significant role in this evolution by offering innovations such as advanced sleep-tracking devices, meditation-based relaxation solutions, and ergonomic products designed to facilitate optimal rest, health, and improved quality of life."

What do you find most rewarding about helping people sleep better?

"The most rewarding aspect for us is seeing the tangible impact we have on people's lives by improving their sleep. There's nothing more satisfying than receiving positive feedback from our customers who tell us they have regained restful sleep thanks to our products.

Knowing that we contribute to the health and well-being of our customers by providing them with more peaceful nights of sleep is a constant source of motivation for our team."

For potential customers, what main message would you like to convey about your brand and products?

"Our main message is that, at Hypnia, we aim for much more than simply improving your sleep.

Our goal is to make you dream. We are committed to creating a unique experience that transcends the mere functionality of our products.

Our products are carefully crafted using the finest materials, offering you customised comfort and sleep with a range of products tailored to your needs."

Customer service: To contact Hypnia UK directly for complaints, support, or queries, please use their online contact form or call them on 020 4571 7560. Hypnia support is available Monday - Friday from 10 am - 6 pm.

Registered office: Unit 106 Aviation Park West, Bournemouth Airport, Christchurch, Dorset, United Kingdom, BH23 6NW