Privacy policy

We have an affiliate relationship with some manufacturers, where we receive a commission on sales if you click over from our site. This does not affect the purchasing price. 

Effective 14th April 2020.

INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our website at https://www.sleep-hero.co.uk. By providing us with your data, you warrant to us that you are over 13 years of age.

Contact details

Our full details are:

Airi Media Group
199 Bishopsgate
London, EC2M 3TY

E-mail: info@airi.media

We may change this privacy policy from time to time. If we make changes, we will update the “Effective Date” at the top of the page. If we make a material change in the way we use your personal information, we will prominently note the change through email or notification on our website.

HOW WE COLLECT AND USE INFORMATION

We may process the following categories of personal data about you:

• Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, social media messaging, social media posting, or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping, and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests, which, in this case, are to reply to communications sent to us, to keep records, and to establish, pursue, or defend legal claims.
  • Some examples include:
    • Blogs and forums: We may provide an opportunity for you to post information to blogs, forums or other public areas on the Services. By doing so, you consent to the posting of any Personal Information that you provide. You should be aware that such Personal Information can be read, collected, or used by other visitors to these public areas. We have no control over how these visitors use your Personal Information.
    • Inquiries: If you send us a comment or question or make an inquiry to customer support, we will retain the information that you provide to us for the purpose of responding to you, as well as for improving the Services and our customers’ use of our services.
• Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
  • Some examples include:
    • Registration: When you register on the Services, such as to subscribe to a newsletter, request information or participate in a giveaway, you will be asked to provide certain Personal Information, which we will use to fulfil your request.
    • Surveys: We may ask you to complete surveys or opinion polls from time to time. We only use the information that we collect from surveys in an aggregate manner, not in individually identifiable form. We may use specific comments shared on surveys, in an anonymised way. We may also reach out for more clarification on survey responses and potentially request more and permission to share. But we will never share anything personally identifiable shared on a survey unless given consent.
• User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases, and to enable publication and administration of our website, other online services, and business. Our lawful ground for this processing is our legitimate interests, which, in this case, are to enable us to properly administer our website and our business.
• Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings, and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you, and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests, which, in this case, are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
  • Some examples include:
    • Weblogs: We maintain web logs that automatically record basic information about everyone who visits the Services. We use web log information to help us design our website, to identify popular features, to improve our services, and for other managerial and analytic purposes. We may also use weblogs to help identify any person who may be misusing the Services. These logs contain:
      • The Internet domain from which you access the Services.
      • Your IP address.
      • The type of browser and operating system that you use.
      • The date and time you visited the Services.
      • The pages that you visited on the Services.
      • The address of the website you linked from to get to the Services.
• Marketing Data includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you, and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests, which, in this case, are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
  • More specifically, here are some examples:
    • Linking from e-mails: If you click a link to any of our Sites from an email message from us, we will be able to identify your email address and associate that email address with the manner in which you use the Sites (e.g., which pages you visit).
    • Visitors: If you are just visiting the Sites and not registering, requesting information, contacting us, or posting to a public area of the Services, and you did not access the Sites from a link contained in one of our email communications, we will not ordinarily collect any Personal Information about you except through weblogs, as described below. In that case, we obtain the information that you provided and will use it to respond to your inquiry or fulfil your request if we can. We do not share any of this information with anyone else, except to respond to your request, if you consent, or as otherwise described in this privacy policy.
    • Weblogs: We maintain web logs that automatically record basic information about everyone who visits the Services. We use web log information to help us design our website, to identify popular features, to improve our services, and for other managerial and analytic purposes. We may also use weblogs to help identify any person who may be misusing the Services. These logs contain:
      • The Internet domain from which you access the Services.
      • Your IP address.
      • The type of browser and operating system that you use.
      • The date and time you visited the Services.
      • The pages that you visited on the Services.
      • The address of the website you linked from to get to the Services.
    • Cookies: We use cookies, web beacons and similar technology to help you navigate the Services, to allow us to learn how you use the Services, and to improve the Services. Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not reveal any Personal Information unless you choose to provide this information to us by, for example, registering at our Site. However, once you choose to provide Personal Information to the Services, this information may be linked to the data stored in the cookie. If you decide not to permit cookies on your computer, this may affect your ability to use the Services.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests, which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely, to grow our business).

Sensitive data

We do not collect any Sensitive Data about you. Sensitive Data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. In case we need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision-making or any type of automated profiling.

HOW WE COLLECT YOUR PERSONAL DATA

We may collect data about you by you providing the data directly to us (for example, by filling in forms on our site, by entering a giveaway, or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies.

We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.

We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

MARKETING COMMUNICATIONS

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely, to grow our business).

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by clicking the unsubscribe button at the bottom of our emails or by sending us an email at info@airi.media.

If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

Browser notifications

Browser notifications are managed by third-party software. If you have opted in for browser notifications (pop-up on your device when an article is published), you may opt out of these by following the general instructions below. Note these instructions may vary between browser versions and devices:

In Chrome, navigate to Settings, then navigate to Advanced. Select Content Settings under Privacy and Security. Select Notifications, where you can manage specific site notifications under “Block” and “Allow”. If you would like to turn off notifications for the Site, select the Site’s listing, then check “Block.”

In Firefox, navigate to the menu and select Options. Navigate to Privacy & Security. Navigate to Permissions and then click Notifications Settings, where you can turn off notifications for individual sites.

In Safari, navigate to Preferences, then Websites, and then Notifications, where you can pick which sites are able to send you notifications.

On Android Mobile Devices, open the Chrome browser and navigate to Menu, then navigate to Settings. Navigate to Site Settings and then Notifications, where you can determine which sites you’d like to allow notifications for. On the following screen, select clear & reset, then click your preferred options.

HOW WE USE YOUR INFORMATION

Here is how we may use your information and data:

Communicating with you: We may use information that we collect from you for the purpose of communicating with you and responding to your inquiries. Those communications could, for example, take the form of service updates, promotions for products or services that we or one of our marketing partners provide, or e-newsletters.

Service providers: We at times contract with third-party service providers to perform functions for us. These service providers may be given access to the information we collect for the purpose of performing those functions, but they will be contractually bound to maintain the confidentiality of the information and not to use it for any other purpose.

Social media: The Sites may include social media features, such as a Facebook “Like” button and a “Share” button. These features may collect your IP address and which page you are visiting on the Site, and they may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company that provides the feature.

Business transfers: If we were to transfer all or substantially all of our assets to another company, one of the assets we would likely include in the transfer is our database of Personal Information.

Disclosures for legal reasons: We will disclose Personal Information when we are required to do so by law, regulation or securities exchange requirement, for example, in response to a court order or subpoena. We also may disclose such information in response to a law enforcement agency’s request or when we believe such disclosure is appropriate to protect our legal rights or to safeguard anyone’s property or safety.

HOW WE SHARE INFORMATION AND WHY

We may have to share your personal data with the parties set out below:

• Other companies in our group who provide services to us.
• Professional advisers including lawyers, bankers, auditors, and insurers.
• Government bodies that require us to report processing activities.
• With third-party advertising platforms so that we can create marketing campaign advertising (e.g. using your email address to create a Facebook targeting audience).
• When you participate in interactive areas of our website, service, and products, and your information may be displayed to other users: such information may include, your name, photo, the comment, and other information you chose to provide at the time of submission. In the case of Surveys, we will never share personally identifiable information without express consent.
• In response to a request for information if we believe disclosure is in accordance with or required by any applicable law, regulation, or legal process.
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Company or others.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.
• With your consent or at your direction.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

INTERNATIONAL TRANSFERS

We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:

• We may transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
• If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place; or
• Where we use certain service providers who are established outside of the EEA, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

DATA SECURITY

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means, and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS

Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data, and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at info@airi.media.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). 

This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

COOKIES

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

COLLECTION OF INFORMATION BY THIRD PARTIES

We may use a third-party advertising company to serve ads when you visit our Site. If we do so, this company may use information (not including your name, address, email address or telephone number) about your visit to the Services in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to the Services, the advertiser might place or recognise a unique “cookie” on your browser.

We may offer you the opportunity to contact other companies, such as advertisers, marketing affiliates and content providers, to obtain information or to buy products or services. You decide when and whether to give your Personal Information to these companies. If you provide information, its use and security is governed by the policies and practices of those companies and not by this privacy policy.

We make no representations or warranties about any of these other companies or their privacy or security policies. Once you click through to an unaffiliated website, this privacy policy no longer applies. We strongly urge you to read the applicable policies of these other companies and their websites.

YOUR PRIVACY CHOICES

If you would like us to stop sending you email or other communications or would like to access your Personal Information to correct or delete it, you may send us a request at our email or postal addresses indicated below. We will endeavour to satisfy such requests within a reasonable time.

info@airi.media

Airi Media Group
199 Bishopsgate
London, EC2M 3TY 

DO NOT TRACK

There will be no difference in how we collect or use data if you set your web browser to send a “Do not track” or similar request when you visit this Site.

LINKS

Our Site includes links to other websites whose privacy practices differ from ours. If you submit personal information to any of those websites, your information will be subject to their practices and policies.

SECURITY

We maintain all Personal Information with physical, electronic, and managerial safeguards to help ensure the security and confidentiality of the data against reasonably foreseeable risks. Security is designed to prevent unauthorised use, access, disclosure, destruction, and changes in data.

CHILDREN

This Site is intended for use by adults. We do not target, or knowingly collect any Personal Information from, children under the age of 13.

ACCOUNTABILITY

We are committed to adhering to our privacy policy and applicable laws and to making your online experience secure and valuable. If you have a question, request, complaint, dispute or concern related to this privacy policy, you may send a message by email to info@airi.media or in writing to Airi Media Group,199 Bishopsgate, London, EC2M 3TY. We will work with you to obtain a prompt resolution of any issues you may have.

If you have any questions about this Privacy Policy, please contact us.

SALE OF BUSINESS

Should we sell this site or our business, your personal information will be an asset transferred to the new owner.

MORE INFORMATION

Please also reference our cookies policy, disclaimer and disclosure pages for more related information.

COOKIE POLICY

Cookies help Sleep Hero understand how you arrived at the website, what you did when you got here, and when you decided to leave. Sleep Hero tracks basic web analytics data to understand our visitors and better develop the site content and experience based on this information.

Sleep Hero uses the following cookies as described below. If you continue to use Sleep Hero after opening this privacy policy you agree to use of these cookies (note this list is not comprehensive).

• _ga: Google Analytics. Tracks basic site analytics, user engagement, and other web stats. Duration: 2 years.
• _gat: Used to throttle request rate of the _ga cookie. Duration: 10 minutes. 
• PHPSESSID: Basic PHP to keep track of sessions. Duration: Session.
• viewed_cookie_policy: Determines if you have accepted or clicked on the cookie policy. Once accepted or viewed, it will no longer show. Duration: Indefinite. 

BLOG COMMENTS POLICY

The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to:

• Comments deemed to be spam or questionable spam.
• Comments including profanity.
• Comments containing language or concepts that could be deemed offensive.
• Comments that attack a person individually.
• Comments deemed to be irrelevant or off-topic.